Tescos are you listening? To your customers I mean. In the last week I’ve noticed some real hikes in prices, now 10p here and 20p there might not seem like much, but when they are on most of my staples something has to give. You see when you add 21p to a bottle of The Vineyards South African Red, I will no longer buy 2 bottles a week, I’ll buy one, so instead of you making an extra 42p from me, you’re actually losing £3.69, when you add 10p to your Ardennes Pate, again I won’t buy the 2 I usually do, I’ll buy one, so instead of making an extra 20p you’re losing £1.10 of my money. Shrink the packet of mince and add 30p, I’ve moved down to value mince (well I haven’t cos i won’t eat it, but in theory). Take that across the board and yesterday you lost £21, or to look at it another way, I’ve gone without things and saved £21. I don’t particularly like going without mine and the families treat items, but I will, because I don’t like being ripped off, I’d rather go without. Going forward, I won’t be shopping with you any longer, after over 20 years as a loyal customer (and my clubcard account bears witness to this) I’m voting with my wallet, hello Aldi, Lidl and my local butcher, fishmonger and greengrocer, I’ll be seeing you next week. My £60 a week shop (£3120 a year – plus big christmas shop of ££150+) might not be a big loss to you, but let’s hope everyone else starts voting with their wallets too.